What is Gemba?

3 min read Gemba, a term first used by Toyota, means going to the real place where the action is. In the 1980s, ‘In Search of Excellence’ author Tom Peters popularized the concept when he talked about management by wandering around (MBWA). Like MBWA, Gemba walks take management to the front lines to see daily happenings. Gemba, however, is more focused. Find Where Value Is Created Gemba refers to “the real place,” the location where value is created …

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